Hello, I am Tina Fung, a Strategic Designer currently working in Australia, solving complex challenges together with people and businesses.

I work at two scales: the systemic view that sets direction, and the practical work of designing solutions that fit what people and businesses can realistically do today, then build from there.

I am also the organiser of the Speculative Futures Sydney chapter, currently teaching part-time Service Design and Design Futuring at the University of Technology Sydney. I’ve dabbled in digital product design, branding and identity design before my transition into service and strategic design.

If you ever want to say hi, you can reach me via
tina@lunatreedesign.com

 

Favourite projects

 

Triage process to direct superannuation customers to the right help at the right time

Help Matchmaker is a triage process and pilot initiative designed to connect superannuation members with the right level of support. By integrating a structured triaging mechanism into the frontline servicing team’s conversation framework.

Read case study


 

Developing a retirement income product that gives members confidence to spend

A new retirement income product designed to give members the confidence to spend in retirement. Three years of service design work built the evidence that moved it from internal assumption to a $20m+ board-approved business case.

Read case study


 

Understanding the needs of different scale of businesses for Australia's tech-giant

Experiencing impressive year on year growth, one of Australia’s tech giants has developed a strong fan-following for its seamless product experiences. However, in the midst of this growth, the company’s billing and payment systems have struggled to keep up. A new Commerce Platform is being developed to unify and centralise commercial management and experience across the company’s products.

Read case study

Resume

Experience

Senior Service Designer
Aware Super
2022 September - Present

Service Designer
Meld Studios
2018 March - 2022 August

Tutor - Bachelor of Design in Product Design, & Design Futuring
University of Technology Sydney
2019 March - Present

Panel of Judges
Primer Conference 2020
2020 February - 2020 March

Organiser
Speculative Futures Sydney meetup
2020 January - Present

UXDi Instructional Associate
General Assembly
2017 September - 2017 December

Junior Digital Product designer
Mentally Friendly
2017 March - 2017 July (Contract) 

Design Intern
Mentally Friendly
2017 January - 2017 March

Freelance Designer (Graphics & Digital) 
Luna Tree
2015 - 2019

Graphic designer
Mecca Coffee Roasters
2015 October - 2016 July


Skills

Research
Qualitative research:
Journey mapping, idenfity customers needs and pain potins, behavioural archetypes, research and recruitment planning, contextual inquiry, Concept testing
Facilitation:
1:1 interviews, focus groups, stakeholder workshops

Strategy
Strategic directions
Identify problem and opportunity areas, engagement models, transformation roadmaps,
Measurements
Baseline testing, maturity assessment

Design
Service Design
End-to-end service experience, concept generation, service blue-prints, future state design

Visualisation/ prototyping
Sketching, graphic design (Adobe CC), physical and digital prototyping


Clients

Research and Service Design
Government sector
Australian Securities and Investments Commission (ASIC), City of Sydney, Digital Transformation Agency (DTA), Australian Electoral Commission (AEC)

Financial sector
Aware Super, ING Australia, Westpac, Qantas Money, LUCRF Super (Acquired by Australian Super),

Transport sector
Transport for New South Wales (TfNSW), Sydney Metro

Property and Development
GHD Group, Stockland

Retail
Blackmores Group


Public speaking

Ethical design decisions for the future (Workshop)
Sydney Design Festival, Sydney
2019

Speculative Design with Pragmatism
PRIMER’19, New York 
2019


Exhibition

VOLUME: Another Art Book Fair 2017 
Artspace, Woolloomooloo, Sydney,
2017

VOLUME: Another Art Book Fair 2015  
Artspace, Woolloomooloo, Sydney,
2015

Digital Bamboo
UNSW Galleries, Paddington, Sydney
2015

Digital Bamboo
Bandung Institute of Technology, Bandung, Indonesia
2014

Digital Bamboo
AD space UNSW, Paddington, Sydney
2014

Spin on table
AD space, UNSW, Paddington, Sydney
2014


Education

Bachelor of Design at UNSW Art & Design
Graphics Media, Speculative & Critical Design
2012-2016

 
color-3.png

I acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. I pay respects to Elder who have come and walked this land before us.